Interactive adventures marketing: the basics to make your adventure a commercial product

Posted by Miguel Alda.
First posted on 03 July 2000. Last updated on 17 July 2010.
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"One of the things I love about the IF community is the do-it-yourself vibe", said Jim Aikin, "Lessons Learned the Hard Way"

- XYZZYnews, Issue #18

Games understood as business

The IF example

This is the main handicap that commercial interactive fiction or IF, (and, by extension, all interactive adventures) faces—the DIY vibe. I remember, back in my London university years, that feeling about…

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Previous Comments

TO Create An Adventure Game

United States By Denise Lawson • On 05 April 2004 • From Baltimore

I'd like to mention www.ngongo-b.net... We want to become a community of players and independent developers of graphic adventure games.

By Fedor van Eldijk • On 28 September 2002 • From Netherlands

i dont understand when you buy the internet basicly are you not paying for information so why can't games be just considered the same thing so your basily paying for it one way or another

By Skye • On 29 September 2001 • From benson,usa

Text adventures are not cool

By MAdison • On 10 September 2001 • From USA

Well... I agree with most of the conclusions in the good article about marketing adventure games. But, by the article, is almost impossible to market a good game with a little investment.
I don't agree with the comment about the parsers: many people LOVE parsers. The question is if you want to put your product in a low-profit big-sales mass market or if you are going to put it on a niche market. I think it's possible to market good products with some investment in good graphics and storyline without too much investment, and sell them well (no millions here). The question is: the creative mind is almost lost because the only issue nowadays is technology. And companies want to push technology, not good ideas.
I think the comeback of the 80's creativity will come by small companies that sell games in niche markets and gradually evolves to medium and big companies - I cannot see the good ideas gaining investor money, because they are too "buzzword" crazy...

By Daniel Andrade • On 04 September 2000 • From Brazil