Interactive adventures marketing: the basics to make your adventure a commercial product

Posted by Miguel Alda.
First posted on 03 July 2000. Last updated on 17 July 2010.
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"One of the things I love about the IF community is the do-it-yourself vibe", said Jim Aikin, "Lessons Learned the Hard Way"

- XYZZYnews, Issue #18

Games understood as business

The IF example

This is the main handicap that commercial interactive fiction or IF, (and, by extension, all interactive adventures) faces—the DIY vibe. I remember, back in my London university years, that feeling about…

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